May 2018 Power Manufacturer: Black Rifle Coffee Company
Black Rifle Coffee Company, from the heart of Salt Lake City, UT, is May’s Powerblanket Power Manufacturer. We have featured companies in the past who manufacture taffy, rustic doors that double as art, composites and custom bikes. Now the spotlight shines on a company creating the bitter brilliance that most people rely on to get them out of bed every morning. Coffee.
HOW IT ALL STARTED
Black Rifle Coffee Company is a veteran-owned coffee company that produces some of the highest quality coffee ever made. CEO and founder, Evan Hafer, started BRCC in order to provide a high-quality roast to the pro-2A and veteran communities. He worked between deployments to create the perfect roast and also improve his firearm skills. After over a decade of researching, refining and drinking coffee, he decided to combine his two passions. Thus, Black Rifle Coffee Company was born and coffee has never been the same. “I take pride in the coffee we roast, the veterans we employ, and the causes we support,” said Evan Hafer, CEO.
Over the past three years, Black Rifle Coffee has grown from a basement-run business to a 30 million dollar company. How? BRCC not only takes special interest in the quality of the coffee they roast, but also to their customer base. THey have expanded their roasting and distribution operations in order to be closer to the customers. This way they ensure high quality, roasted-to-order coffee that is delivered as quickly as possible. BRCC customers enjoy the freshest brew possible. BRCC has every kind of roast, from light roast to extra dark and even cold brews.
MORE THAN A GOOD CUP OF COFFEE
Coffee is not this company’s only priority. At Black Rifle, they strongly focus on supporting veteran employment and helping veteran entrepreneurs succeed. Mohammad Wali Tasleem and Evan (CEO) met years ago in Afghanistan where they worked together for over a decade. When Wali moved to the United States, he went from being a dedicated Commando to a gas station cashier working very hard to support his family of seven. Not long after, Evan heard about Wali’s situation and that Wali was coming to Salt Lake City for a tour. Evan knew before Wali got there that he was going to offer him a job. THey welcomed Wali with a steady income and a fully furnished house.
GEAR AND APPAREL
From shirts, hats, and hoodies to mugs, tumblers, and top-notch coffee makers, Black Rifle Coffee Company is going above and beyond to guarantee their customers have everything they need to enjoy the perfect brew. All of their shirts are printed in-house to maintain quality product outcome.
COFFEE OR DIE MAGAZINE
BRCC produces a publication called Coffee or Die Magazine where they post articles that are “rich with content”. Marty Skuvland Jr., executive editor of Coffee or Die Magazine, guarantees that the stories in this magazine are “original, compelling and well-written”. When reading Black Rifle’s online magazine, the reader will enjoy interesting and honest stories.
ADVICE FROM BRCC
BRCC is all about teamwork. When it comes to building a strong and driven environment, Black Rifle suggests, “Build a team of leaders in their specific expertise, and find mentors who are willing to help you succeed and charge forward without fear.”. So far, that seems to be working very well for them as they continue to grow as more than just a coffee roasting company. Not only does Black Rifle earn this award because of their manufacturing abilities, but also because of the amazing culture they have and continue to create.