April 2018 Power Manufacturer: Fezzari Bicycles
Fezzari saw that buying a good bike at a good value was an ordeal. Chris Washburn, Fezzari founder, repeatedly saw that people were improperly fit for their bike, or simply riding a bike that was the wrong size altogether for years without even knowing it. The industry was in desperate need of change.. In April, Jordan Washburn, Fezzari Sales/Marketing Experience Engineer, shared some insight into how Fezzari addressed this issue within the bicycle industry and what qualities make this Utah bike manufacturer a power manufacturer.
Who is Fezzari?
Active, passionate people excited to help others experience and love cycling make up the Fezzari team. Based in the heart of some of the best biking in the world, from the Utah slickrock trails in Moab to the pine-filled peaks in the Wasatch Mountains, the team actively rides the trails and roads. Fezzari supports biking, adventures, the outdoors, and healthy lifestyles. Making the world a healthier place through fitness, fun, socialization, healthy living, and getting back to nature is a major focus. They support individuals and people who push their limits and overcome obstacles to achieve their goals, and are an active supporter of grassroots biking clubs, like high school biking leagues.
How It Started
Fezzari wasn’t founded by a Tour de France champion or a massive company. Chris Washburn was a successful attorney and businessman, but was traveling non-stop. He missed his kids’ soccer games and family time. One day he said, “There’s got to be more to life than this.” He stopped everything and changed course, going back to one of his passions and with the desire to have a positive impact on the world. He started Fezzari in his garage with the vision that quality and experience come first. It has quietly grown to become one of the largest rider-direct bicycle brands.
Fezzari Changed the Bike
Fezzari made it personal. The rider comes first. With the Fezzari experience, every bike is custom built and personally fit to each rider’s body measurements and riding style. Fezzari also decided to sell rider-direct (consumer-direct) to ensure the best service, quality, and attention to detail, and then passing the savings on to the rider.
A Better Biking Experience
“Once you own a Fezzari, you are part of the family.” From choosing the right bike with the support of their expert team, to custom building the bike to each rider’s measurements, Fezzari makes satisfaction a number one priority. They also provide post-sale support with the No Risk Just Ride Guarantee and Lifetime Warranty.
Every Step Counts
Fezzari is proud of their engineering, design work and actual bike building. Every step, from birth to real riding, takes place within Fezzari:
- Bike idea
- Rough sketches
- Nailing the geometry numbers so that the bike rides well
- 3D drawings
- Alloy prototypes and 3D plastic printed frames
- Real working prototypes,
- Production and building and shipping
Fezzari is excited about wo new carbon bikes that will launch within the next couple of months that went through this exact process over the course of the last two years!
“With each new design and concept we don’t want to make it best bike we’ve ever made, but we shoot for building the best bikes in the industry. We are proud of that and also the fact that we started selling bikes out of our garage, and now ship thousands of bikes around the world each year. Ironically 68% of our business is repeat and referral business, which in this industry is insane. We focus on making amazing product and providing amazing service so that the customers are just as proud of Fezzari as we are and naturally spread the word.”
The key to maintaining and evolving in the industry is to make sure Fezzari products are always evolving. Luckily, Fezzari was ahead of the curve when it comes to selling consumer-direct, because many have followed their lead. But in an age where other companies are now jumping on board, they distinguish themselves by offering a complete experience that no other company can touch through programs such as: best-in-class bikes, customer service, Love it or Return it Guarantee, and Lifetime Warranty on all frames. . Fezzari strives to make the buying experience as seamless as possible and provides bikes that riders will enjoy for life.
Fezzari has received praise and great reviews from industry experts over the years, which has only fueled their growth and popularity. More importantly however, they pride themselves on the great reviews they get from customers, that’s what drives and motivates Fezzari.
Fezzari Bicycles is our fourth winner of the Power Manufacturer of the Month Award. Check out some of our other winners for great examples of the manufacturing culture and diversity we have here in the State of Utah. Have a small manufacturing company in mind that you think would qualify as a Power Manufacturer? Let us know in the comments!